Always ready to do a good deed, the little cartoon rabbit scooted up with an extinguisher to put out a fire. But when he sprayed the flames, they exploded into a conflagration, burning him to a crisp and leaving only his signature sunglasses intact.
Suicide Rabbit, China's whimsical Everyman, was the fall guy again, victimized this time by rapacious merchants -- seemingly ever-present in this country -- who sold him an extinguisher with chemicals that fed the fire instead of putting it out. It was another telling episode in the life of a long-suffering cartoon character who has captured the imagination of many of China's 137 million Internet users.
Suicide Rabbit, introduced in August by Liu Gang, a 35-year-old cartoonist, has attracted a swiftly increasing audience by portraying with gentle humor the million little abuses suffered by Chinese people as their society endures a bumpy transformation. Hapless but always well intentioned, he has provided a rare opportunity for Chinese young people to see someone poke fun at the small-scale venalities and social ills they encounter every day.
In a country where the censored press and television news hammer audiences with a relentless diet of success stories and new achievements by the Communist Party, Suicide Rabbit has become a sensation for daring to suggest, even faintly through tiptoe satire, that the society created by China's economic boom has its comical drawbacks.
Through Suicide Rabbit's adventures on the Web, Liu has mocked President Bush, showing him as a grotesque Statue of Liberty leading a legion of little rabbits toward a smoking Iraq. He also has pooh-poohed Japanese products sold in China, suggesting that cars from Japan collapse in the street. But he has carefully steered clear of China's own leaders or party politics, which are taboo subjects for satire under the strict supervision of official censors.
So the sympathetic little rabbit gets cheated by Japanese cosmetics firms -- their products turn his face black. He gets pushed around by low-level Beijing officials who don't want people to stop spitting because it would cut down on the income they get by imposing fines on spitters. He gets crushed by a giant roller that is destroying pirated DVDs to the cheers of officials nearby. And when he goes to the hospital, his intravenous drip gets diverted through a tube leading to a bottle marked "commission" while a greedy doctor looks on.
But he never runs into one of China's many corrupt party officials or wonders why the country's leaders are unwilling to subject themselves to popular election. Similarly, he plays the role of a woman roughed up during an anti-government demonstration in Taiwan but never of a Chinese farmer fighting riot police after having his land seized and sold to real estate developers.
"There are some topics we can't touch," Liu said in response to a query from an Internet reader.
"This rabbit only eats grains and carrots; he's not offensive," Liu said. "He's kind of like a small, unimportant character in the society. A character like that can gain a lot of sympathy."
Liu, who signs his work "You Shou," or right hand, patterned Suicide Rabbit on a character created by the British cartoonist Andy Riley, author of "The Book of Bunny Suicides." But it was not copying, he stressed, because he changed the rabbit's looks and personality drastically and put him into vastly different situations to attract a Chinese audience.
Liu has migrated toward social themes in the Suicide Rabbit cartoons. In particular, he has started emphasizing the frustrations of many Chinese at the money-grasping attitude that has emerged since the country started moving toward a free-market system 25 years ago.
"By reflecting current issues, I get more recognition from young people," he said. "They are the ones who read new things online. They are the ones who like cartoons. They are my target audience."
Since January, the mystery bunny has become a hot topic in Internet forums. Questions like, "What's the name the bunny?" and "Who designed it?" have been asked enough to make moderators cry. A few weeks and several-hundred reposts later, the answer has emerged. 
Rabbit Island near Vancouver is currently owned by Orange Coast College. Now, more than a decade since the island was gifted to them, maintenance costs are forcing the OCC to sell up. If you have a spare $1M you could be in luck. The Island’s rustic dwellings comprise four cabins, a lodge, a bathhouse, and a shop/generator building. The Island can accommodate up to 18 guests but with no mains power or fresh water supply you'll need to be eco-friendly! 
Big Bunnies are obviously en vogue at the moment. Thanks Claire for these two news stories from the Daily Mail. 
Possibly one of the most underpublicised events in recent times almost slipped me by (thanks Claire)!
Cute and cuddly, they are not. 
Ahoy mateys! Come join Captain Joseph and his rowdy band of pirate bunnies as they travel the garden pond in a cabbage cup ship with carrots masts and lettuce leaf sails
